Practicalities Of Communicating The Sustainability Message To The Consumer
This objective of this workshop is to decipher the fundamental principles
underlying the success stories where consumer communication solutions achieved a measurable impact in getting consumers to make more sustainable choices. The focus is on what strategies and methodologies are being used to achieve this success and how they can be applied to the full range of products that rely on an agricultural supply chain in the future. This practical workshop will give participants a chance to understand:
- Which certification and labeling schemes add the most value to a product.
- The most successful approaches to measuring the impact of a communication strategy on getting the sustainability message across to
the consumer
- The optimal methods for communicating your sustainability achievements both internally to employees and externally to the media and stakeholders
- How to quantify consumer demand for sustainable products and the strategies that are working to increase that demand
- The extent to which choice editing is an economically viable alternative to consumer education
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Getting Up To Date On The State-Of-The Art Technologies Being Applied On An Agricultural Level To Improve Sustainability
This workshop has the objective of getting a thorough understanding of the cutting-edge developments in agricultural sustainability technology. Focus will be on. Focus topics will include:
- A status check on the emerging technologies ranging from advances in traditional techniques such as GM and Organic solutions to emerging
technologies fresh out of the universities
- Determining how plant metabolism actually works in terms of processing fertilizers to deliver increased fertilizer efficiency.
- Progress being made on tackling the risk to soil health: irrigation technology and beyond
- Advances being made in developing productive and efficient higher yielding agricultural management methods
- Understanding how 'green crops' can contribute to sustainable sourcing solutions
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Hans Van Bochove, Director Of Public Affairs, Communications and CSR, Starbucks Coffee EMEA
Martyn Seal, European Sustainability Director, PepsiCo International
David Lawrence, Diageo Global Procurement, Risk & Governance Director, Diageo
Andy Wales, Head of Sustainable Development, SABMiller
Jonathan Lingham, Food Group, DFID
Simon Houghton-Dodd, Head of Quality and Sustainability, Tate & Lyle
Nicko Debenham, Director of Traceability and Sustainability, Armajaro
Ian Walsh, Head Of Environment, Cadbury Schweppes
Louise Nicholls, Head of Ethical Sourcing, Marks and Spencer
Karin Bogaers, Head Of Social Compliance, Ahold
Tom Hind, Head Of Economics and International Affairs, NFU
Mercedes Talló, Director of Sustainable Value Chains, Rainforest Alliance
Wilfrid Legg, Head of Policies and Environment Division, OECD Trade and Agriculture Directorate
Dr. Zaenal Bachruddin, Director General of Processing and Marketing of Agricultural Products, Republic Of Indonesia Ministry Of Agriculture
Philip Kiriro, Farmer And President, East African Farmer’s Federation (EAFF)
Michael M. Saguisihan, Farmer and Farmer’s Leader, Asian Farmers’s Association For Sustainable Rural Development
Dominic Lowe, Managing Director, Green & Black’s
Mark Cropper, DG Agriculture And Rural Development, European Commission
Werner Bosmans, DG Environment, European Commission
James Turton, Group Director Of Sustainability And Corporate Affairs, Findus Group
Romeiro Fernando de Cerqueira, President, Coocafe Coffee Cooperative
Rob Garrett, Farmer and Farmer’s Leader, Peak Choice Farmer’s Cooperative
Annette Hansen, Quality Director, Danisco
David Sheppard, Managing Director, Gleadell Agriculture
Richard Perkins, Senior Commodities Adviser, WWF International and WWF-UK
Prof. Tim Wheeler, Director Of The Plants and Environment Laboratory, Reading University
Christoph Walter, Agricultural Research Manager, Unilever
Richard Heatchote, Sustainable Development Manager, Heineken UK
Eduardo Sampaio, Coffee Producer and Agronomist
Sarah Roberts, Executive Director, Ethical Tea Partnership
Niall Marriott, Development Director, The Helical Group
Eric Olson, Senior Vice President of Advisory Services, BSR
Dr. Brian Wade, Regional Manager, Agrotain International
Keith Jones, Director of Stewardship & Sustainable Agriculture, CropLife International
Euan Murray, General Manager, Carbon Footprinting, The Carbon Trust
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